They use this information to show you ads for products and services in your local area, especially when using your mobile phone. Advertisers know where you areĪdvertisers also use a technology known as ‘ geolocation’ to figure out where you are. And various advertising trackers will continue to track you across the web, adding your “secret” activity to what they already know about you. Anything you search will still be saved against your Google profile for instance. When you open an Incognito browser tab, Chrome displays a message, “Now you can browse privately, and other people who use this device won’t see your activity.” This would tend to suggest that no one can see what you are looking at.īut the reality is that Incognito offers no protection at all from website operators and advertisers. Despite claiming to allow you to browse in private, you can – and will – be identified as you surf the web using Incognito mode. Or more simply, no one can tell who you are.īut when it comes to the Chrome web browser, incognito mode is a lot less secretive than you would expect. Incognito does not mean what you thinkĪccording to the dictionary, incognito is an adjective that means “having one’s true identity concealed”. And this is where the Chrome Incognito browser mode is supposed to help. Whether you’re looking for health information, or shopping for a surprise present for a loved one, there are times when you don’t want your Internet browsing to be tracked.
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